Cookie PolicyCookie Policy

1. What cookies and similar technologies are

Cookies are small text files that a website stores in your browser. Similar technologies work in comparable ways: local storage keeps information in your browser, pixels are small pieces of code that send information to a third party when a page loads, and server-side events send the same information from our server instead of your browser.

This Cookie Policy explains which of these technologies the website selectaagency.com uses, why, and how you can control them. It completes our Privacy Policy. The website is operated by Selecta Agency, a brand of Elite Consulting FZC-LLC.

2. Strictly necessary cookies

These cookies are needed for the website to work and do not require your consent. They are not used to track you for advertising.

• consent (Selecta): remembers whether you accepted or rejected marketing cookies; 6 months;

• NEXT_LOCALE (Selecta): remembers the language you chose; 12 months;

• __session, __client_uat and other cookies whose name starts with __clerk (Clerk): keep you logged in to the client area and protect the login; for the session or up to 12 months;

• cookies of Stripe and Whop: set on their payment pages to process payments and prevent fraud; as described in their policies.

3. Campaign attribution

When you arrive through a link that contains UTM parameters, such as utm_source or utm_campaign, the website saves those parameters, the landing page and the date in your browser’s local storage under the name selecta_utm, for 30 days. If you then contact us through WhatsApp or the contact form, the campaign name is added to your message, so that we know which campaign brought you to us.

This information contains only the names of our campaigns and does not identify you. It is never sent to advertising platforms, and you can delete it at any time by clearing your browser data.

4. Marketing and advertising cookies

These cookies and pixels measure the results of our ads on Meta, TikTok and Reddit, help us show our ads to people who visited the website and build similar audiences. European visitors (European Economic Area, United Kingdom, Switzerland) receive them only if they accept them in the cookie banner; for visitors in other countries they are active from the first visit and can be refused with the cookie settings link.

• _fbp (Meta: Facebook and Instagram): identifies the browser to measure and optimise ads; 90 days;

• _fbc (Meta): stores the click identifier of a Meta ad (fbclid); 90 days;

• _ttp (TikTok): identifies the browser to measure and optimise ads; 13 months;

• ttclid (Selecta): stores the click identifier of a TikTok ad, set when you accept cookies; 30 days;

• _rdt_uuid and _rdt_cid (Reddit): identify the browser and the click on a Reddit ad; 90 days;

• cookies set by Meta, TikTok and Reddit on their own domains: under their own policies.

Durations are set by the providers and may change; you can check the cookies stored at any time in your browser settings.

5. Server-side events (Conversions API)

When the pixels are active, the events they record may also be sent from our server to the Meta Conversions API, the TikTok Events API and the Reddit Conversions API, together with your IP address, browser information, the advertising cookies listed above and, if you gave them to us, your email address or phone number transformed with a one-way hash (SHA-256). Each event carries an identifier so that it is counted only once.

If you refuse cookies, or if you are a European visitor and have not accepted them, no event is sent from our server.

6. Analytics

We use Google Analytics through Google Tag Manager, under the same rules as the advertising cookies: for European visitors only after they accept, for other visitors from the first visit. It measures how the website is used (pages viewed, time on page, approximate location, device and browser); Google Analytics 4 does not log or store IP addresses. Google processes this data under its own privacy policy.

• _ga (Google): distinguishes visitors to measure the use of the website; 2 years;

• _ga_<ID> (Google): keeps the state of the visit; 2 years;

The website also records the clicks on its links and buttons (page, element, language, screen size) on our own servers, without setting cookies: for European visitors only after they accept, for other visitors from the first visit unless they refuse. Clicks on WhatsApp buttons are recorded by our server for every visitor when the link is opened.

7. How to give, refuse or withdraw consent

European visitors (European Economic Area, United Kingdom, Switzerland) see a banner on their first visit that lets them accept or reject marketing cookies; visitors from other countries do not see it, and the tools described above are active for them. Strictly necessary cookies and campaign attribution work regardless of the choice, and refusing has no effect on the use of the website.

Every visitor can change the choice at any time with the cookie settings link at the bottom of every page, which shows the banner again. After a refusal or withdrawal, the pixels and tags are no longer loaded and no event is sent from our server; cookies already stored can be deleted in your browser settings.

8. Browser settings and other tools

You can block or delete cookies in your browser settings; blocking strictly necessary cookies may prevent parts of the website, such as the client area, from working. You can also manage the ads you see in the ad settings of Meta, TikTok and Reddit, and through industry tools such as youronlinechoices.eu.

9. Third-party pages

The payment pages of Stripe and Whop, WhatsApp, Google Drive and the social networks we link to are operated by third parties and use their own cookies, governed by their own policies.

10. Changes and contact

We may update this Cookie Policy when we change the technologies we use. The version published on the website, with its date of last update, applies. For any question, write to ….