Terms and ConditionsTerms and Conditions

1. Definitions and interpretation

In these Terms: “Selecta”, “we”, “us” and “our” mean Selecta Agency, a brand of Elite Consulting FZC-LLC; “Client” and “you” mean the person or business that uses the Website or buys a Service; “Services” means every service we provide, including social media strategy, profile optimisation, influencer management, content creation, photo and video shoots, video editing, motion graphics, websites, apps and audits; “Proposal” means the quote, payment link, offer or written agreement that sets out the scope and price of a Service; “Deliverables” means the photos, videos, edits, designs, texts, code, reports and any other material we produce for you; “Platforms” means Instagram, Facebook, TikTok, YouTube, Google, Snapchat, X, LinkedIn and any other social network, marketplace or advertising network; “Website” means selectaagency.com and all its pages.

Headings are for convenience only. Words such as “including” and “for example” introduce examples and do not limit the general rule. “In writing” includes email and WhatsApp messages.

2. Who we are

Selecta Agency is a brand of Elite Consulting FZC-LLC, a company licensed in the Sharjah Publishing City Free Zone, United Arab Emirates, trade licence no. 4306207.01, TRN 104062296900003, with registered office at Sharjah Publishing City, Sharjah, United Arab Emirates. We operate from Dubai and Milan and provide our Services worldwide.

You can contact us at …. Invoices for the Services are issued by Elite Consulting FZC-LLC.

3. Scope and acceptance of these Terms

These Terms apply to every use of the Website and to every Service, together with the Proposal, our Refund Policy and our Privacy Policy, which form a single agreement. If these documents conflict, the Proposal prevails, then these Terms, then the descriptions on the Website.

You accept these Terms when you use the Website, create an account, book a shoot, pay a Proposal or confirm a Proposal in writing, whichever happens first. If you do not accept them, you must not use the Website or the Services.

Your own terms and conditions, including those in purchase orders or emails, do not apply unless we accept them expressly in writing.

4. Eligibility and authority

The Services are reserved for persons aged 18 or over with full legal capacity and for businesses. By accepting these Terms you confirm that you meet these requirements and that the information you give us is true, complete and up to date.

If you act on behalf of a company, an influencer, a model or another person, you confirm that you are authorised to bind them, and you are jointly responsible with them for complying with these Terms.

We may decline any request or Service without giving reasons before work starts; in that case we return any amount already paid for it.

5. Our Services

We provide the Services described in the Proposal. Anything not expressly included in the Proposal, such as extra content, additional revisions, advertising budgets, travel, licences, models, locations or other third-party costs, is outside its scope and is quoted and paid separately.

We decide the methods, tools, timing and people used to deliver the Services, and we may work with collaborators and subcontractors such as photographers, assistants, editors and developers. Timelines in the Proposal are estimates unless they are expressly stated as binding.

Descriptions, prices and examples on the Website are an invitation to contact us and not a binding offer. We may update, add or withdraw Services at any time.

6. No guarantee of results

Results on social media depend on factors that nobody can control, including Platform algorithms and policies, audience behaviour, competition, trends, the Client’s content, history and reputation, and the time and budget invested. For this reason we provide our Services with professional care, but we do not guarantee any specific result.

In particular, we do not guarantee any number of followers, views, likes, comments, shares, reach, impressions, leads, bookings, sales, collaborations, income or virality, nor that any content will be recommended, promoted or kept online by any Platform.

Figures, case studies and testimonials shown on the Website or in our materials describe results achieved for other clients in other conditions. They are not a forecast or a promise of the results you will obtain.

7. Proposals, bookings and changes

A Proposal is valid for the period stated in it or, if no period is stated, for seven days. A booking or Service is confirmed only when the full price has been received.

Changes requested after confirmation, such as a different date, location, format, quantity or scope, depend on our availability and may change the price and the timing. A change is binding only when we confirm it in writing.

8. Prices, taxes and payment

Prices are those stated in the Proposal or, if there is none, on the Website at the time of the order. Unless stated otherwise, prices are in euro (EUR) and exclude VAT, which is added where the law requires it, currently at 5% for clients resident in the United Arab Emirates.

Payment is due in full and in advance, before any work starts. We accept card payments through our payment provider and bank transfers to the account shown on the invoice. A card processing fee may apply and is always shown before you pay. Bank, transfer, currency exchange and intermediary fees are paid by the Client, so that we receive the full amount invoiced.

For monthly Services each period is paid in advance, before it starts. If a payment is late or fails, we suspend the Services until it is received, and the time lost is not recovered.

We may change our prices at any time. Changes do not affect Services already paid; for ongoing Services they apply from the period after the one in which we inform you.

Opening a chargeback or payment dispute without first contacting us is a breach of these Terms: we suspend all Services, your right to use the Deliverables ends, we may delete the content and services delivered, and we recover the amounts due with all related costs, as set out in our Refund Policy.

9. Monthly Services

Monthly Services, such as strategy, coaching, influencer management and content packages, run for the period paid. They continue only if the next period is paid before it starts, unless the Proposal states otherwise.

You may decide not to renew at the end of any paid period. Stopping a monthly Service during a period that has already been paid does not entitle you to any refund or credit, and content, hours, calls or revisions not used in that period are not carried over.

10. Delivery, revisions and acceptance

We select and edit the material according to our professional judgement. The number of Deliverables, their formats and the number of revision rounds are those stated in the Proposal. Raw, unedited files and discarded shots are not delivered unless the Proposal says so.

Deliverables are sent through online links, such as Google Drive. You must download and save them promptly: we are not obliged to keep copies after delivery and we are not responsible for files lost after that moment.

Requests for revisions must be specific and sent in writing within seven days of delivery. Revisions cover corrections within the agreed brief; changes of concept, style or brief after approval are new work and are quoted separately. Deliverables are deemed accepted when you approve them, when you publish or use them, or when seven days pass from delivery without specific written comments.

11. Service-specific terms: Content creation and shoots

Shoots are sold by the hour, in the packages shown on the Website (3 hours, 5 hours or a full day of up to 8 hours), or in custom monthly packages set out in a Proposal. A shoot is booked only when it has been paid in full. Date, time, duration, location, moodboard and styling are agreed in writing before the shoot. Each package covers the agreed time on set only; extra time is possible only if we are available and is paid on the spot at the rate we indicate.

You must arrive on time and ready, with the outfits, products and materials agreed. The maximum delay tolerated is 30 minutes: within that limit the delay reduces the shooting time and does not extend it beyond the time booked. If you arrive more than 30 minutes late or do not show up, the shoot is considered performed and is not refunded.

You must send us, by the deadline we indicate, the documents and materials requested for the creation of the content, such as brief, references, product lists, brand guidelines, logos, texts, location permits and the releases of the people featured. If they are not received in time, the Service, or the part of it concerned, is considered performed and is not refunded.

We shoot in Dubai and anywhere in the world. Third-party costs needed for the shoot, such as location or studio fees, permits, props, models, make-up artists, stylists and equipment rental, are paid by the Client unless the Proposal includes them. For shoots outside Dubai the Client also pays return flights and accommodation for the photographer and an assistant, as well as local transport, booked and paid before the shoot.

We may interrupt or end a shoot, without refund, if conditions on set are unsafe, if the Client or the people with the Client behave inappropriately, or if we are asked to do something unlawful or contrary to these Terms.

Bad weather, closure of the location or other events outside our control may require a new date, which we agree with you. We are not liable for costs that the Client or third parties incur because of a change of date.

12. Service-specific terms: Instagram strategy and coaching

The strategy is built on the information and access you give us at the start and is delivered in the form stated in the Proposal. Coaching takes place through the channels and at the frequency stated in the Proposal, on working days and within reasonable response times; it is not a 24-hour service.

You are responsible for putting the strategy into practice, including creating, approving and publishing content and interacting with your audience. Results depend on how consistently you apply it.

Reports and performance data are based on the statistics provided by the Platforms, which may be incomplete, delayed or changed by them. The strategy, reports and materials we provide are for your own use only and may not be shared with or resold to third parties.

13. Service-specific terms: Social media optimisation

The service includes the analysis of the agreed profiles and a consultation call of the length paid for, usually one hour, followed by the support stated in the Proposal. The call is booked only after payment; if you do not join within 30 minutes of the agreed time, the call is considered held.

Our recommendations are professional advice. You decide whether and how to apply them, and you remain responsible for the changes made to your profiles. Calls may not be recorded or shared without our consent.

14. Service-specific terms: Influencer management

Influencer management is non-exclusive: you remain free to work with other agencies, brands and partners, and we are free to work with other creators, including in your niche. We do not change who you are: content and collaborations are always approved by you.

We may propose, negotiate and coordinate collaborations with brands on your behalf, but every agreement with a brand is concluded directly between you and the brand, who are solely responsible for performing it. Any commission on brand deals is set out in the Proposal. We do not guarantee any number or value of collaborations, nor that brands will pay you.

You are responsible for delivering what you agree with brands, for disclosing paid partnerships as the law and the Platforms require, for your taxes and contributions, and for the content you publish. Claims that a brand makes because of your conduct or content are your responsibility.

15. Service-specific terms: Websites, eCommerce and apps

Scope, features, pages, platforms and timeline are those listed in the Proposal; anything else is a change of scope and is quoted separately. Texts, images, products, prices and legal pages of your website or app are provided by you, and you remain responsible for their accuracy and legal compliance, including privacy, cookies, consumer rights and e-commerce rules.

Third-party costs, such as domains, hosting, themes, plugins, licences, APIs, payment provider fees and app store developer accounts, are paid by you and, where possible, held in your name. Publication on the Apple App Store, Google Play or other stores depends on their review, which we do not control and do not guarantee.

Defects that prevent the agreed functions from working and are reported in writing within 30 days of delivery are fixed free of charge. After that period, and for any new feature, update or maintenance, support is paid separately unless a maintenance plan is agreed. We are not liable for problems caused by changes made by you or by third parties, by updates of third-party software, or by attacks on your systems after handover.

After full payment, ownership of the custom code written for you passes to you. Libraries, frameworks, open-source components and our reusable tools remain subject to their own licences or remain ours.

16. Service-specific terms: Vibe audit

A vibe audit is a review, at a given moment, of a website, web app or MVP built with AI tools, covering the areas listed in the Proposal, such as security, payments, performance, SEO, code quality, deployment and running costs. It ends with a written report of prioritised recommendations. Fixes are not included and are offered separately.

The audit is based on the code, environments and access you provide and on the time agreed. It is not a certification and does not guarantee that the application is secure, compliant or free from errors: issues not found, introduced later or outside the scope remain your responsibility.

You confirm that you own the application and the systems involved, or are authorised to have them tested, and you give us limited access that you can revoke at any time. You must keep up-to-date backups. We do not run tests that could damage production data, nor make real payments, without your written consent. The report is confidential and for your internal use.

17. Service-specific terms: Video editing and drone footage

We edit the footage you provide, or that we film when the Proposal includes it, into the formats agreed, such as YouTube videos, reels, shorts, advertisements and video sales letters. You guarantee that you hold the rights to the footage, music, logos and any other material you send us.

Music, fonts, stock footage and effects are included only if the Proposal says so. Copyright claims, muting or blocking by the Platforms caused by music or material you supplied or chose are your responsibility and do not give rise to refunds.

Drone flights depend on local laws, permits, no-fly zones, weather and safety conditions. Permit costs are paid by you, and we may refuse, shorten or cancel a flight that is not allowed or not safe; in that case we agree a new date or replace the drone shots with other footage, without refund.

18. Service-specific terms: Motion graphics

Animated videos are produced in stages: brief, script or storyboard, style frames, animation and final delivery. You approve each stage in writing before we move to the next one; changes to a stage already approved are new work and are quoted separately.

You provide your brand assets, such as logos, colours, fonts and texts. Licensed fonts, music, voice-overs and stock elements are included only if the Proposal says so. We deliver the final files in the formats agreed, such as 9:16, 1:1 and 16:9; project and source files are not delivered unless the Proposal says so.

19. Client obligations

You must provide on time, and at your own cost, the information, materials, approvals and access we reasonably need, and answer our questions without delay. Delays or omissions on your side do not move deadlines in your favour, do not extend paid periods and do not give rise to refunds.

For every appointment, including shoots, calls and meetings, the maximum delay tolerated is 30 minutes. After 30 minutes, or if you do not attend, the appointment is considered held and the Service, or the part of it linked to the appointment, is considered performed, with no refund and no right to a new date.

If you do not send us, by the deadline indicated, the documents, information, materials or access we request, the Service, or the part of it concerned, is considered performed, with no refund.

You guarantee that all the materials you give us, including photos, videos, music, logos, trademarks, texts and data, belong to you or that you hold all the rights and licences needed, and that their use by us for the Services does not infringe anyone’s rights.

You approve every piece of content before publication and you alone decide whether and when to publish it. You are solely responsible for what is published on your profiles and channels, including its compliance with the law, with advertising disclosure rules such as the labelling of paid partnerships, with consumer protection rules, and with the terms and community guidelines of each Platform.

You must not ask us to buy fake followers, likes, views or comments, to use bots, to create fake accounts or reviews, to infringe the rights of third parties, or to publish content that is illegal, defamatory, discriminatory or misleading. We refuse such requests.

20. Access to social accounts and security

When a Service requires access to your accounts, you grant it voluntarily, preferably through the tools offered by the Platform, such as roles, partner access or business managers, rather than by sharing passwords. You remain the sole owner of your accounts and of their content.

We use this access only to perform the agreed Services. We never read private messages, payment data or personal data that the Service does not require, and we never make purchases or change account settings without your consent.

You must keep two-factor authentication active, use strong passwords, and change them or remove our access when the Service ends. We are not liable for unauthorised access, hacking, data loss, account recovery problems or other security incidents caused by the Platform, by third parties, by your devices or by the way you manage your credentials.

21. Platforms and third-party services

We are an independent agency. We are not affiliated with, endorsed by or partners of Meta, Instagram, TikTok, Google, YouTube or any other Platform. Each Platform applies its own terms, rules and algorithms, which it can change at any time and without notice.

Parts of the Services rely on third-party providers, such as payment processors, cloud storage, messaging apps and software tools. Their use is subject to their own terms, and we are not liable for their interruptions, errors or decisions.

22. Bans, restrictions and reputation

We are not responsible, in any case and for any reason, for decisions taken by a Platform about your accounts or content, including reduced reach or visibility (so-called shadowban), removal or demonetisation of content, rejection of advertisements, restriction of features, refusal of verification, temporary suspension, deactivation and permanent ban of profiles, pages, channels or advertising accounts. This applies whether the decision is taken during the Service or after it ends, and whether or not it concerns content we produced.

We are not responsible for any harm to your image, reputation, personal brand or business, including negative comments, criticism, reactions of the public, the media or other creators, and loss of followers, clients, partners, sponsors, agencies or work opportunities, arising from content you approved, published, shared or used, from your own behaviour online or offline, or from the way third parties react to it.

Platform decisions, bans and effects on your reputation never entitle you to a refund, a discount, a credit or compensation, and they do not suspend your payment obligations.

23. Intellectual property

The Website and all its content, including texts, graphics, photos, videos, logos, the Selecta Agency brand and software, belong to Elite Consulting FZC-LLC or its licensors and may not be copied, reproduced or used without our written consent.

We remain the owner of all Deliverables and of the related rights until the full price has been paid. After full payment you receive the right to use the final Deliverables for the purposes stated in the Proposal or, if none are stated, on your own social media channels and website. Resale, sublicensing, use in paid advertising beyond your own channels, or use by third parties requires our written consent and may involve an additional fee.

The methods, know-how, templates, strategies, presets and tools we use or develop remain ours, even when used for your Services.

You grant us a licence to use the materials you provide only as needed to perform the Services. Unless agreed otherwise in writing, we may show the Deliverables, together with your name or profile, in our portfolio, on the Website and on our social channels as examples of our work.

24. Image rights and people featured

You confirm that every person who appears in the content, including you, has given the consents needed for the shoot and for the publication of their image, and you obtain written releases where the law requires them. People under 18 may appear only with the written consent of their parents or guardians and in their presence.

By taking part in a shoot you consent to being photographed and filmed and to the use of your image in the Deliverables, within the limits set out in these Terms.

25. Confidentiality

Each party keeps confidential the non-public information received from the other, such as strategies, prices, data, account access and business plans, and uses it only for the Services. This obligation continues after the Services end.

Confidentiality does not cover information that is public, that was already known to the receiving party, that is received lawfully from third parties, or that must be disclosed by law or by order of an authority.

26. Personal data

We process personal data as described in our Privacy Policy. When you give us personal data of other people, such as models, staff or customers, you confirm that you are allowed to do so and that you have informed them.

27. Limitation of liability

To the maximum extent permitted by law, our total liability towards you for any claim related to the Website or the Services, whether in contract, tort or otherwise, is limited to the amount you actually paid for the specific Service that gave rise to the claim in the three months before the event.

We are never liable for indirect, incidental, special or consequential damages, nor for loss of profit, revenue, income, followers, engagement, data, contracts, sponsorships, business opportunities, goodwill or reputation, even if we were told that such damages were possible.

Nothing in these Terms excludes liability that cannot be excluded by law, such as liability for fraud or wilful misconduct.

28. Indemnities

You will indemnify, defend and hold harmless Elite Consulting FZC-LLC, Selecta Agency and their owners, directors, staff, collaborators and subcontractors from any claim, loss, damage, fine, penalty, cost and expense, including reasonable legal and expert fees, arising from:

• the materials you provide, including claims that they infringe copyright, trademarks, image rights or other rights of third parties;

• the content you approve, publish, share or use, and its compliance with the law, with advertising disclosure rules and with consumer protection rules;

• the consents, releases and rights of the people who appear in the content;

• your agreements with brands, partners, Platforms and customers, and the claims they make;

• the decisions of the Platforms about your accounts, and any claim connected with your accounts;

• damage to locations, equipment or people caused during a shoot by you or by the people with you;

• your processing of personal data, your taxes and your other legal obligations;

• your breach of these Terms or of the law.

We will inform you of the claim within a reasonable time. We may choose our own lawyers at your cost, and no settlement that involves an admission of liability on our part may be made without our consent. These indemnities remain in force after the Services end.

29. Force majeure

Neither party is liable for a delay or failure in performing its obligations, except payment obligations, caused by events outside its reasonable control, including natural disasters, extreme weather, fire, flood, epidemics, war, terrorism, civil unrest, strikes, government measures, travel restrictions, flight cancellations, power or internet outages, cyber attacks, outages or changes of the Platforms or of third-party providers, and illness or injury of the people assigned to the Service.

The affected party informs the other as soon as possible. The obligations concerned are suspended for as long as the event lasts, and we agree a new date or adapt the Service; the amounts paid remain valid for the rescheduled or adapted Service.

If the event prevents the Service for more than 90 days, either party may terminate it in writing. In that case the amounts paid for the part not performed remain available as a credit for other Services for 12 months; they are not refunded.

30. Suspension and termination

We may suspend or terminate any Service immediately, by written notice and without refund, if you breach these Terms, do not pay, give false information, behave in an offensive, threatening or harassing way towards our team, damage our reputation, or ask us to act unlawfully or against Platform rules.

When a Service ends for any reason, amounts already paid are not refunded, amounts due remain payable, access to the client area and to your accounts is removed, and Deliverables already paid in full are delivered. Clauses that by their nature continue after termination, such as those on payment, intellectual property, confidentiality, liability and governing law, remain in force.

31. Client area and account

Some features, such as payments, deliveries and documents, are available in the client area, which requires an account. You must keep your login details confidential and tell us immediately about any unauthorised use. You are responsible for everything done through your account.

We may suspend or close accounts that breach these Terms or remain inactive, and we may change or interrupt the client area for maintenance or updates.

32. Communications

We communicate mainly by email and WhatsApp. Messages sent to the email address or phone number you gave us are considered received. You must keep your contact details up to date.

33. General provisions

These Terms, the Proposal and the documents they mention form the entire agreement between you and us on their subject and replace any previous discussion. You may not transfer your rights or obligations without our written consent; we may transfer ours to another company of our group.

If any provision is held invalid or unenforceable, it is limited to the minimum extent necessary and the rest remains in force. Where a mandatory law grants you a right that cannot be waived, that right applies only to the extent the law requires. A failure or delay in enforcing a right is not a waiver of it.

34. Governing law and jurisdiction

These Terms, and any dispute or claim arising from or connected with them, the Website or the Services, are governed by the laws of the United Arab Emirates as applied in the Emirate of Dubai.

The courts of Dubai, United Arab Emirates, have exclusive jurisdiction. Before going to court the parties will try in good faith to settle the dispute in writing.

These Terms are published in several languages. If the versions differ, the English version prevails.

35. Changes to these Terms

We may update these Terms at any time. The version published on the Website, with its date of last update, applies from its publication. For Services already paid, the version in force at the time of payment applies until the end of the paid period.

36. Contact

For any question about these Terms, write to ….